People

The team comes from a  wide range of different backgrounds: client marketing, management consulting, market research, qualitative research, media owners, advertising and media agencies, direct marketing, digital, academia and teaching.

This means we have lots of different viewpoints and lots of different skills. This amalgamation of a wide variety of disciplines allows us to generate bespoke, challenging and holistic solutions for our clients.

 

 

 

 

 

Mark has been joint Managing Director of ævolve since the launch of the company in January 2008. Previously he held the position of MD of Carat Insight and during his 15 years within Aegis has also been Planning Director at BBJ (now Vizeum).

Mark’s career began in the late eighties as a TV buyer before moving over to media planning.  He has worked across a wide range of both service and consumer brands including VW, Standard Life, Microsoft, Halifax, Coca Cola and Coors brewers among others. His approach to understanding communications and consumers is rooted in an end user perspective, delivering actionable results and insight.

As well as his general management responsibility within ævolve, Mark’s role is to apply his breadth of media planning experience to the consumer insight and evaluation tools and techniques developed for clients of the Aegis Media group.