What was the problem?
A new insurance brand needed to find out whether their communications were working.
A new and unique offering, the brand had also broken away from typical direct response insurance advertising – instead of DRTV, classifieds and bus backs, they were using TV sponsorship, radio and glossy magazines.
We needed to come up with an evaluation framework that would allow our client to find out whether this high risk strategy was paying off.

What did we do?
We implemented an evaluation programme that was designed to provide a complete view of communications’ performance.

Analysis of the drivers of quotes via the phone and web.

Measurement of the drivers of brand consideration.

So what?
Our analysis helped the media agency to very quickly optimise the media buying for the client:

Overall cost per quote reduced by 80% over just 6 months.

Year-end targets met over a month early.

Launch targets exceeded by 64%.