Over the last couple of months, ævolve have been pleased to have been asked to share our thoughts and experience at some renowned and well respected media research events.

John Svendsen, Group Director, was invited to take part in Mediatel’s ‘Future of Media Research’ seminar in April.  As one of the panellists at a lively session discussing how media and customer data can be combined effectively, John spoke on a number of topics including the utilisation of customer data to deliver insight and the measurement and usage of new forms of technology.

Mark Greenstreet and Jonny Protheroe had the opportunity to take a trip to Sweden to present at ESOMAR’s Worldwide Multimedia Measurement Conference in May. Their paper on ‘Measuring the Brand Impact of Search’  illustrated how ævolve used a unique research approach to overcome the issues relating to measuring search advertising enabling us to reveal the true branding power of search advertising and other digital activity within a multimedia campaign.