We use qualitative and quantitative research to understand consumers’ lifestyles, attitudes, and relationships with media, advertising and brands. The most important thing is that we get to the heart of the issue – to really understand why people think, feel and behave the way they do.

In order to do this we use a combination of approaches such as surveys, focus groups and in depth interviews. In addition we have a variety of other ways to connect with consumers; from category immersion sessions and ‘day/nights in the life’ through to talking to them using social networking, SMS and video.

Any project we work on is designed to extract real insights by delving deep into the meaning of all the verbal and non-verbal language we observe, not just to report back what respondents said in a focus group.

The sorts of issues we address include:
• Understanding how and why people make decisions in particular categories.

• Understanding rapport with and usage of a media channel, and the role it
plays in people’s lives.

• Understanding likely effectiveness of creative ideas and concepts.